A simple solution to a complicated problem

„The problem, of course, is that it’s not sexy (no offence, Mark). It doesn’t involve any tech wizardry and it won’t be talked about at all the cool conferences. It doesn’t even include an acronym, FFS.
And that’s why it won’t appeal to everyone. As Dave Trott once said: “complicated seems clever to stupid people”. But smart marketers will embrace the simplicity of Mark’s approach, if they haven’t already.“