Mindshare Hamburg stellt sich mit Sonja Königsberg an der Spitze neu auf

Das Media-Network Mindshare stärkt seine Dependance im Norden Deutschlands: Seit 1. August 2018 führt Sonja Königsberg als Head of Mindshare Hamburg die Geschicke der Agentur. Von dort aus betreuen knapp 20 Mitarbeiter in der Beratung Kunden wie Unilever, Center-Parcs, Deliveroo, Kimberly-Clark und Upfield. Als neue Standortleiterin übernimmt Sonja Königsberg gleichzeitig den Client Lead für den Media-Etat von Unilever in Deutschland.



Media agencies have a problem of their own making and they don’t even realise it

Is there a disconnect with „modern mainstream“? Yes. But not only in media agencies. Creative agencies and clients struggle as well in my opinion: We all live in the same filter bubble.





P. S.: I´m the only mother in our agency in Hamburg and I am one of two colleagues over 40.

A TED Talk about Vulnerability

I love TED talks and wish every single time I see one that I was able to give such a good speech (I know, it‘s practice, practice, practise) and that I could memorize all the intelligent things these people tell me.


This TED talk is not one of these typical business themed ones. It is about vulnerability. And the good thing about it. Just watch it here: https://www.inc.com/john-nemo/the-ted-talk-i-cant-stop-watching.html



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