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Can Gap Turn Around?
Gap just appointed former Billabong CEO Neil Fiske as head of its namesake brand. Though the brand has seen better days, its recent changes indicate that it could be angling for a comeback. Fiske has a reputation of turning brands around, and the process might not be as difficult as it might seem:
Physical Retail Is Not Dead: Boring Retail Is
„(…,) the stores that are swimming in a sea of sameness — mediocre service, over-distributed and uninspiring merchandise, one-size-fits-all marketing, look-alike sales promotions and relentlessly dull store environments — are getting crushed.“, says Steve Dennis.