Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors: A Quasi-Field Experiment

It is another example why we should value employee experience as much as customer experience. Because they are the most credible communicators a company can have. Good or bad.

https://link.springer.com/article/10.1007/s10551-018-3790-9?wt_mc=socialmedia.linkedin.1.SEM.ArticleAuthorOnlineFirst