How Reese Witherspoon Took Charge of Her Career and Changed Hollywood
Cindy Gallop said:
When I say, men get hired, promoted and funded on potential; women get hired, promoted and funded on proof, and not even then – THIS IS WHAT I MEAN. ‚
„I was in this position where I was making studios a lot of money, and I had for years and years, and they didn’t take me seriously as a filmmaker. Somehow, they didn’t think that 25 years of experience could add up to some inherent knowledge of what movies work and how to keep them on budget,“ Reese Witherspoon says, before adding: „And you think about the kind of guys who come out of Sundance and get gigantic jobs off of one, like, ‚Oh, I see the potential.‘ „
Please find the whole article here: https://www.hollywoodreporter.com/features/how-reese-witherspoon-took-charge-her-career-changed-hollywood-1260203
Why You Must Accept the Harsh Truth That Nobody Cares and You Need to Work Harder
One of the biggest tests of leadership is how you act in times of setbacks and adversity. Some of us beam, some buckle (but hold), others break. What makes tough times even tougher is that there’s often an element of unfairness to it. Maybe somebody has wronged you, a circumstance has occurred over which you have no control, the system is inherently biased against you, or others are getting preferential treatment.
The Original Fyre Festival Pitch Deck
This is the original Fyre Festival Pitch Deck:
Especially interesting to read after watching the Netflix documentary about it which you can find here:
Want to See If Someone Is a Good Leader? Send Them an Email
Author Simon Sinek explains how a seemingly helpful behavior actually belies a lack of trust.
„Ich habe jede Motivation verloren, mich weiter zu quälen“
A simple solution to a complicated problem
And that’s why it won’t appeal to everyone. As Dave Trott once said: “complicated seems clever to stupid people”. But smart marketers will embrace the simplicity of Mark’s approach, if they haven’t already.“
The Tragic Horizon: Resisting Marketing’s Drift Towards The Business Of Value Destruction by Martin Weigel
„(The focus in short term activations) It’s value-destruction because:
- With the exception of direct response advertising, most advertising simply does not pay back in the short term
- The creation of what Binet and Field call “associations”, Sharp calls “memory structures” and Williamson calls “empires of the mind” takes time. And it’s these memories that sustain salience and preference.
- Most people aren’t “in the market” for anything most of the time (Sharp).
- These memories work by supporting prices not just by driving volumes or share. And as Binet and Field have demonstrated, pricing effects are slower to crystallise than volume effects.
- Half of advertising’s effects will crystallise more than a year later (ebquity).
- As Andy Farr has noted, “investors will pay a premium for companies with strong brands. They are not paying for past earnings: what they are paying for is the promise of future profits leading to dividend and share-price growth.”
Here’s Mary Meeker’s 2019 Internet Trends report
Ditch the Pitch by Mat Baxter
Video Untertitel für YouTube und Facebook erstellen
How the Tech Giants Make Their Billions
MASS OR TARGETED: WHICH MARKETING IS MOST EFFECTIVE?
- Advertising
- Agencies
- AI
- Brand Building
- Branding
- Case Study
- CSR
- Dancing
- Design
- Digitale Transformation
- Ecommerce
- Employer Branding
- Entrepreneurship
- Erfindertum
- Erklärvideo
- FMCG
- Future Predictions
- HR
- Karriere
- Leadership
- Media
- Methodenwissen
- Organisational design
- Podcast
- Programmatic
- Recruiting
- Research
- Retail
- Social Media
- Strategic Planning
- über mich
- Uncategorized
How to make a presentation make a point
Mark Pollard is the master in making a point. In this article he states for example when a slide in a presentation kickes it: When it
- Makes a point
- Proves a point
- Helps people understand what to do about the point
I also liked this advice how to plan a presentation flow: „Take a piece of paper, divide it into boxes, then take a thick black marker and write your story with one sentence per box and so that the story makes sense on this one page.“

Read the full article here: https://www.markpollard.net/how-to-make-a-presentation-make-a-point/
Elon Musk Sent an Email to Employees at 1:20 in the Morning, and It Just May Signal the End of Tesla
I don‘t know if this is the end of Tesla (I hope not), but the rest of the article made me think about the last months working 50-60/hours a week:
Weltwirtschaftsforum: Kaum Fortschritte bei Gleichberechtigung
„Mehr denn je können es Gesellschaften sich nicht leisten, auf die Fähigkeiten, Ideen und Perspektiven der Hälfte der Menschheit zu verzichten“, kommentierte WEF-Gründer Klaus Schwab den Bericht. Nur mit Teilhabe der Frauen lasse sich das Versprechen einer wohlhabenderen und menschlich orientierten Zukunft umsetzen.
Beleaguered WPP predicted to announce job losses
Hamburger Expertenkommission: So geht besserer Matheunterricht
Mir hätte es geholfen, wenn der Stoff mit mehr Leidenschaft und Spaß vermittelt worden wäre. #JaMathekannspaßmachen #ichfandesfurchtbar
Emmanuel Macron : In seiner Welt
Interessant, wie er sein Team zusammenstellt. Was sagt das über ihn aus?
https://www.zeit.de/2018/49/emmanuel-macron-frankreich-gelbwesten-proteste/komplettansicht
Die BVG dreht den Swag auf
ÖPNV geht auch in cool. #BVG #weilwirdichlieben
You don’t need a 100-page strategic plan. Strategy is actually about making five specific choices.
Roger L. Martin says in this article: The first thing to keep in mind about strategy is that it is not all that complex. You should keep it simple and always remember that, put simply, strategy is about choices. After years of working closely with leaders of large corporations, I have come to the conclusion that strategy is actually about a set of five choices that must be made:
1. What is our winning aspiration?
2. Where will we play?
3. How will we win?
4. What capabilities must be in place?
5. What management systems are required?
http://www.rotman.utoronto.ca/Connect/Rotman-MAG/IdeaExchange/Fall2018-Martin#.W-Hx_8ApqPw.twitter
Allein auf weiter Flur – agile Inseln in Großunternehmen
TikTok Beats Facebook at the Top of the U.S. App Store
So much for Chinese tech not being able to become popular in the U.S. While millions leave Facebook flagship app, they aren’t all going to Instagram. ByteDance recently overtook Uber as the most valuable startup in the world and now its proven it can make popular apps faster than Facebook can acquire them.
https://medium.com/futuresin/tiktok-beats-facebook-at-the-top-of-the-u-s-app-store-f6c9bf31486a
Siemens errichtet einen Innovationscampus in der Hauptstadt – für 600 Millionen Euro
Ich freue mich für meine Heimatstadt – das wird spannend:
About relevancy
Mindshare Hamburg stellt sich mit Sonja Königsberg an der Spitze neu auf
Das Media-Network Mindshare stärkt seine Dependance im Norden Deutschlands: Seit 1. August 2018 führt Sonja Königsberg als Head of Mindshare Hamburg die Geschicke der Agentur. Von dort aus betreuen knapp 20 Mitarbeiter in der Beratung Kunden wie Unilever, Center-Parcs, Deliveroo, Kimberly-Clark und Upfield. Als neue Standortleiterin übernimmt Sonja Königsberg gleichzeitig den Client Lead für den Media-Etat von Unilever in Deutschland.
Media agencies have a problem of their own making and they don’t even realise it
Is there a disconnect with „modern mainstream“? Yes. But not only in media agencies. Creative agencies and clients struggle as well in my opinion: We all live in the same filter bubble.
https://www.linkedin.com/pulse/media-agencies-have-problem-own-making-dont-even-realise-tenzer
P. S.: I´m the only mother in our agency in Hamburg and I am one of two colleagues over 40.
Eat your Greens – Fact based thinking to improve your brand‘s health
Gerade lese ich mal wieder ein Buch, herausgegeben von der APG: Eat your Greens.
Spannende Autoren sind mit dabei: Mark Ritson, Byron Sharp, Tom Goodwin oder auch Faris Yakob.
Offizielle Beschreibung:
„How can we sell more, to more people, and for more money?
The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.
The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.
The book is curated by Wiemer Snijders, partner at Commercial Works.“
Eat your Greens
Reebok is introducing a completely vegan line of sneakers made from corn
Reebok is introducing a completely vegan line of sneakers made from corn:
Reebok Introduces Compostable Vegan Sneakers
Reebok is introducing a completely vegan line of sneakers made from corn
Gepostet von NowThis Money am Freitag, 17. August 2018
The Greatest Sales Deck I’ve Ever Seen
They tell a good story:
https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0
Facebook picks HP’s Lucio as its new CMO
„Lucio, a native of Spain who was raised in Puerto Rico, is known as a fierce advocate for diversity. At HP, he pushed his agencies to include more women and people of color in senior leadership positions.“
Das Märchen vom produktiven 8-Stunden-Tag und warum wir weniger arbeiten sollten
Alle wollen es, aber keiner tut es:
https://www.linkedin.com/pulse/das-m%C3%A4rchen-vom-produktiven-8-stunden-tag-und-warum-wir-follmann
Leite lieber ungewöhnlich (Fränzi Kühne, TLGG)
Fränzi Kühne, 35, beschäftigt in ihrer Digitalagentur 180 Mitarbeiter. Uns erklärt sie, warum Erfolg Menschlichkeit, Scheuklappen, Muskelkater und Konfetti braucht.
https://www.redbull.com/de-de/theredbulletin/fraenzi-kuehne-fuehrungsstil
Asphaltgold: Wie ein Sneaker-Store aus Darmstadt die Welt und Instagram erobert
Mark Ritson on what does and doesn’t matter in marketing
Mark Ritson: Targeting or mass marketing? The answer is both
FACEBOOK SEARCHING FOR ITS NEXT CMO: MUST BE COOL UNDER FIRE
Facebook is looking to fill what could be the toughest job in America at the moment: A CMO.
How to have a good relationship with your boss when you’re working remotely
Four best practices to help you work well with your boss when you don’t see them face-to-face all the time:
I’ve Got Some Things to Say by Romelu Lukaku
„I wanted to be the best footballer in Belgian history. That was my goal. Not good. Not great. The best. I played with so much anger, because of a lot of things … because of the rats running around in our apartment … because I couldn’t watch the Champions League … because of how the other parents used to look at me.
I was on a mission.“
https://www.theplayerstribune.com/en-us/articles/romelu-lukaku-ive-got-some-things-to-say
Citroën bringt Brille gegen Reiseübelkeit
This is briliant (but looks a bit silly, though) – the Seetroën:
https://www.wuv.de/marketing/citroen_bringt_brille_gegen_reiseuebelkeit
Order here:
https://lifestyle.citroen.com/fr/boutique/_/pr4618/lunettes-seetroen-inspired-by-you
The one thing to know when pitching
One approach: Shift the focus from ‘what we’re about (Agency) ’ to ‘what you’re about (Client)’.
More here:
https://www.linkedin.com/pulse/one-thing-know-when-pitching-scott-morrison-frsa
MediaCom scores with adidas global media-buying win
😢🏃🏼♀️🤸🏼♀️🏌🏼♀️🏊🏻♀️🧗🏼♀️⚽🤾🏼♀️🏂🎾⛹🏼♀️🥕💔
https://www.campaignlive.co.uk/article/mediacom-scores-adidas-global-media-buying-win/1486407
Can Gap Turn Around?
Gap just appointed former Billabong CEO Neil Fiske as head of its namesake brand. Though the brand has seen better days, its recent changes indicate that it could be angling for a comeback. Fiske has a reputation of turning brands around, and the process might not be as difficult as it might seem:
Unilever’s Keith Weed on why FMCG is like a ‘heat-seeking missile’
Unilevers CMO Keith Weed is making a great point about FMCG being a great training ground for marketeers due to it’s fast market pace and immediate response to marketing communications.
Secondly he speaks about the power of media and the power of good creatives in a world that demands more content than ever before and what that means for content production:
Unilever’s Keith Weed on why FMCG is like a ‘heat-seeking missile’
Nissan’s top marketer on why specialist agencies for digital or data are ‘nonsense’
The car marque’s marketing boss says the top five holding companies need to stop serving clients with specialist data and digital agencies – or risk losing business to Google.
Nissan’s top marketer on why specialist agencies for digital or data are ‘nonsense’
KFC hands U.S. media to W&K, its creative agency
„KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency,“ KFC U.S. Chief Marketing Officer Andrea Zahumensky said in a statement:
http://adage.com/article/agency-news/kfc-hands-media-w-k-creative-agency/313630
Mark Ritson: Adidas’ CEO is failing his brand with his exclusively digital mindset
„Adidas CEO Kasper Rorsted, despite his marketing background, seems to have forgotten the concept of media neutrality in his misguided quest to go digital-only.“, says Mark Ritson:
Mark Ritson: Adidas’ CEO is failing his brand with his exclusively digital mindset
The architect 🎶
A song I always want to dance to – groove with me 💃🏼 🕺:
https://itunes.apple.com/de/album/the-architect-feat-dj-ultra/1150637797?i=1150637846
Physical Retail Is Not Dead: Boring Retail Is
„(…,) the stores that are swimming in a sea of sameness — mediocre service, over-distributed and uninspiring merchandise, one-size-fits-all marketing, look-alike sales promotions and relentlessly dull store environments — are getting crushed.“, says Steve Dennis.
Warum Agenturen bessere KPIs brauchen
Patrick Bayles von Stoyo hat in der aktuellen Horizont einen interessanten Gastkommentar geschrieben, der mich aufhorchen lies. Business Value erzielen? Ja! Media und Kreation endlich wieder näher zusammenbringen? Unbedingt!!!
Im Markt vernehme ich, dass sich immer mehr Kollegen mit diesen Fragen auseinandersetzen. Doch so trivial wie es sich anhört ist es nicht: Viele Unternehmen sind heute noch garnicht so weit wirklich den Wertbeitrag von Kommunikation auf Sales nachzuvollziehen (oder wollen sie es manchmal nicht?). Meine Fragen nach relevanten Umsatzgrößen brachten mir allzuoft fragende Gesichter und traurige Geschichten ein, warum man dies leider nicht genau wisse. Oder nur mit mehrmontiger Verzögerung. Seht euch vor – Startups, die in eure Branche eintreten wollen kennen ihre Zahlen!
Nicht nur den Agenturen steht somit (mal wieder) ein großer Change Prozess bevor. Auch auf der Kundenseite hat dies größte Konseqeunzen: Wer ist denn zukünftig für die Budgets verantwortlich? Wer hat welche disziplinarische Verantwortung für welche Headcounts, wenn diese Bereiche stärker zusammenrücken sollen? In Konzernen eine nicht ganz unwichtige Frage. Und sowohl für Agenturen als auch Unternehmen stellt sich dann auch für das Recruiting die Frage, welche Kandidaten Erfahrung aus beiden Disziplinen mitbringen. Viele sind es nicht, das weiß ich aus eigener Erfahrung.
Hier geht’s zum Artikel: http://www.horizont.net/agenturen/kommentare/Schluss-mit-Bullshit-Warum-Agenturen-bessere-KPIs-brauchen-166618
Du magst, was ich lese und willst nichts verpassen? Abonniere hier meinen Newsletter!