KFC hands U.S. media to W&K, its creative agency

„KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency,“ KFC U.S. Chief Marketing Officer Andrea Zahumensky said in a statement:

 

http://adage.com/article/agency-news/kfc-hands-media-w-k-creative-agency/313630

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.