The problem with endless over-optimisation is that practitioners look at advertising through the lens of a spreadsheet which, argues Faris Yakob, loses the humanity in the craft.
Marketing Professional, Snowboarder, Digital Mind, Change Lover
Marketing Professional, Snowboarder, Digital Mind, Change Lover
The problem with endless over-optimisation is that practitioners look at advertising through the lens of a spreadsheet which, argues Faris Yakob, loses the humanity in the craft.