A media strategy is about making high-level decisions on how to effectively deliver your advertising message to your target audience.
A media strategy isn’t:
⏹ Copying your competitors
⏹ Relying solely on ROI as the basis for decision-making
⏹ Viewing social media as a strategy itself – it’s simply where your strategy might be executed
⏹ Choosing media channels based on personal preferences – you are not your audience
A media strategy is:
⏹ Conducting thorough market and consumer research
⏹ Setting clear objectives
⏹ Segmenting your target audience
⏹ Strategic channel selection
⏹ Thoughtful budget allocation
⏹ Establishing clear KPIs
And if you ever need a sounding board or expert advice, don’t hesitate to reach out ✌️
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