Senior Marketing Leader | Brand · Digital · Media · Marketing Effectiveness
Senior marketing leader with 20+ years of experience across global consumer, retail, lifestyle and technology brands, combining in-house marketing leadership with deep expertise in media, digital transformation, data and marketing effectiveness.
Built her marketing foundation at IKEA, subsequently leading major client and media agency organizations across Unilever, adidas, LVMH, PayPal, Colgate-Palmolive and other global brands. Experienced in translating consumer insight and business objectives into integrated marketing and media strategies, building high-performing organizations and improving the effectiveness of large-scale marketing investment.
Known for connecting disciplines, translating strategy into action and improving the effectiveness of marketing investment. Brings a rare understanding of both client and agency economics, enabling more transparent decision-making and stronger working-media efficiency.
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