Hi, I´m Sonja Königsberg, Freelancer for Marketing and Media Consulting

With my extensive experience and expertise, I provide solutions to help businesses thrive in the dynamic world of media.

My focus lies in crafting effective Media Strategies and providing Media Trainings. I believe in customized approaches and creative excellence, ensuring that every aspect of your project receives the attention it deserves. From strategic planning to skill enhancement, I’ve got you covered.

Depending on the scope of the project, I work with a team of selected experts.

My offer

Media Strategies

My media strategies are tailored to the unique needs of your brand and audience and are designed to deliver results with lasting impact. 

Media Trainings

Are you a marketing or advertising professional looking to refine your media strategy or deepen your knowledge of specific media-related topics?

I offer personalized coaching and training sessions to empower you and your team. Whether it’s individual coaching or comprehensive leadership training, I adapt my approach to suit your specific requirements.

Uniquely Yours

I am fully independent, everything is customized and built with creative excellence.

Sonja Königsberg


My Services in Detail

  • Development and evaluation of marketing & media strategies
  • Interim Management
  • Pitch Management
  • Management of marketing and communication projects
  • Staff training and workshops


What sets me apart:

With over 20 years of professional experience in creative and media agencies, as well as corporate marketing, including more than a decade in digital marketing, I bring a wealth of knowledge and insights to the table.

Furthermore, my passion for what I do, combined with a knack for efficiency and bringing people together, ensures exceptional outcomes for my clients.

Experience Highlights:

  • 1,5 years as a successful freelancer
  • 8 years in management positions at global media agencies (Carat, Mindshare)
  • 2 years managing HR marketing for a leading employer brand (Otto)
  • 8 years in operational and strategic marketing positions (IKEA)
  • 4 years in creative agencies for traditional advertising, events, and promotions (Vaporisatur, Don Juan)

clients and recognition

I have had the privilege of working with esteemed clients and renowned brands, earning accolades and awards for my work.

Don’t just take my word for it – hear what others have to say about my work.

„Liebe Sonja, es macht sehr viel Freude, mit Dir zusammen zu arbeiten. Deine strategische Kompetenz in Verbindung mit der strukturierenden Arbeitsweise helfen uns sehr, komplexe Aufgabenstellungen zu lösen. Deine Enthusiasmus in der Sache steckt mich an. Ich freue mich auf viele weitere gemeinsame Erfolge!“

Thomas Kietsch

„Sonja has a brilliant marketing know-how and always made sure to push other people to get curious and explore new ideas in the best possible way while serving innovation and high quality consulting to our clients.“

carina trupp


For your convenience, I have included downloadable resources such as the Media Strategy Canvas. Feel free to access them to gain further insights into my approach and way of thinking.

Media Strategy Canvas

The framework for your media strategy:

Have a Project On Your Mind? Lets schedule a call!

If you have a project in mind or would like to explore how I can assist you, schedule a call with me today. Either here or get in touch on Instagram or LinkedIn.