This is a great article by Bruce Clark about the terminology and use of a marketing plan . A „must-read“, how my husband said 🙂 And he is absolutely right.
Mark Pollard is the master in making a point. In this article he states for example when a slide in a presentation kickes it: When it
- Makes a point
- Proves a point
- Helps people understand what to do about the point
I also liked this advice how to plan a presentation flow: „Take a piece of paper, divide it into boxes, then take a thick black marker and write your story with one sentence per box and so that the story makes sense on this one page.“
Read the full article here: https://www.markpollard.net/how-to-make-a-presentation-make-a-point/