Marketing Professional, Snowboarder, Digital Mind, Change Lover
This is a great article by Bruce Clark about the terminology and use of a marketing plan . A „must-read“, how my husband said 🙂 And he is absolutely right.
https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1
Mark Pollard is the master in making a point. In this article he states for example when a slide in a presentation kickes it: When it
I also liked this advice how to plan a presentation flow: „Take a piece of paper, divide it into boxes, then take a thick black marker and write your story with one sentence per box and so that the story makes sense on this one page.“
Read the full article here: https://www.markpollard.net/how-to-make-a-presentation-make-a-point/
Mir hätte es geholfen, wenn der Stoff mit mehr Leidenschaft und Spaß vermittelt worden wäre. #JaMathekannspaßmachen #ichfandesfurchtbar
Roger L. Martin says in this article: The first thing to keep in mind about strategy is that it is not all that complex. You should keep it simple and always remember that, put simply, strategy is about choices. After years of working closely with leaders of large corporations, I have come to the conclusion that strategy is actually about a set of five choices that must be made:
1. What is our winning aspiration?
2. Where will we play?
3. How will we win?
4. What capabilities must be in place?
5. What management systems are required?
http://www.rotman.utoronto.ca/Connect/Rotman-MAG/IdeaExchange/Fall2018-Martin#.W-Hx_8ApqPw.twitter
They tell a good story:
https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0
Four best practices to help you work well with your boss when you don’t see them face-to-face all the time:
„Innovation is hard. Many businesses set up initiatives to appear innovative by experimenting with new high profile technology, as opposed to actually being innovative by developing a strategy that responds to customer needs, technology and the market.“
That sentence stroke me as I have experienced „innovation theatre“ quite often in my professional life. While being full of magic, glitter and unicorns these initiatives lack focus on what really matters: The customer and longterm business value. For me it was always challenging to fully embrace those innovation theatre ideas as I have the strong belief that true innovation is not using the latest gadgets but daring to question old paths and reinventing the customer experience.
In this guide, 383 examines what exactly is meant by ‘innovation’, how to ensure your organisation is ready to navigate what can be a difficult and often misunderstood process, and explore how a leading UK train company managed to create an industry-leading startup collaboration initiative to great success.
Download the guide here and start innovating 🙂
http://guides.383project.com/innovation
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An einem Design Sprint würde ich gerne mal teilnehmen!
Das ultimative FAQ zu Design Sprint: Fragen & Antworten auf einen Blick
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Bei der impulse-Ausgabe 04/2018 wurde ich gleich hellhörig: Neue Methoden lerne ich immer gerne kennen.
Besonders gut hat mir die Osborn-Checkliste gefallen. Diese eignet sich besonders, wenn ihr ein bestehendes Produkt oder eine bestehende Dienstleistung verbessern wollt:
Ich freue mich jetzt schon, das einmal auszuprobieren. Wer weiß? Vielleicht tüftele ich damit einmal was Neues aus? #Erfinderwerden
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